Celebrating 10 Years, with Sights Set on Future Impact

On March 30, we celebrated the 10-year anniversary of K9s For Warriors receiving approval as a nonprofit organization (March 30, 2011). To commemorate this milestone, we also unveiled a new logo and brand identity, which we’re excited to share with our supportive community.

Our founder Shari Duval – who in February 2021 lost her battle with cancer – imagined a lifesaving endeavor that could heal the invisible wounds of veterans returning home with symptoms of PTSD.

Ten years later, we’ve become the largest provider of Service Dogs to military veterans. We’ve grown immensely, transitioning from the “Roscoe Road” location to our ever-expanding national headquarters, and establishing our Gold Family Campus in Alachua, Fla.

As we transition to this new logo, like Shari a decade ago, we have our sights set on the future impact we can make on veterans and dogs alike. From our Petco Foundation K9 Center that’s in development in San Antonio, to our Northeast Florida mega kennel that we’ll break ground on in May, we’re committed to building an infrastructure that lets us pair more Service Dogs with veterans.

With the introduction of our new logo, we aim to pay tribute to both our origin and impact as an organization to-date, while also forging ahead with an identity that reflects our aspirations to reach more veterans and rescue dogs:

  • K9s Silhouette – utilizing negative space to represent a dog’s head in place of the number nine, the primary focus of the new logo is intended to reflect the incredible impact that a Service Dog can bring to veterans suffering from invisible wounds, such as PTSD
  • Left Star – symbolizes our more than 650 Warrior graduates who have been paired with trained Service Dogs
  • Right Star – represents the nearly 1,300 dogs to-date rescued by K9s For Warriors
  • Middle Star – the largest, signifies the commitment to helping future Warriors and Service Dogs
  • Stripes – denotes K9s For Warriors’ dedication to the service members who protect the United States and its freedoms

Through the growth and development we’ve experienced over the past decade, the mission has been constant, and a clear focus remains: to make a lifechanging impact on the lives of veterans and rescue dogs. As we celebrate our 10-year mark with an eye on the future, here are a few milestones we have achieved over the past decade:

K9s For Warriors – “By the Numbers” (*as of March 31, 2021)

  • 658 – veterans who have graduated from K9s For Warriors’ program
  • 1,290 – dogs who have been rescued by K9s For Warriors
  • 21 – days, accounting for the duration of the Warrior training program, from arrival through graduation alongside their Service Dog
  • 42 – average age of veterans when arriving to take part in K9s For Warriors’ program
  • 46 – states (along with Washington D.C., Puerto Rico & Guam) where Warrior/K9 teams reside
  • 92 – percentage of Warrior graduates who report a reduction in medication upon being paired with a Service Dog
  • 300+ – veterans scheduled (in the next three years) to take part in K9s For Warriors’ program and be paired with a Service Dog
  • 5,000 – square footage of building space at Petco Foundation K9 Center in San Antonio, Texas
  • 27,000 – square footage of building space at K9s For Warriors National Headquarters in Ponte Vedra, Fla.